NOBORDER.z FZE (CEO: RIO TAKESHI KUBO) has collaborated with J&J Business Creation (President: Masami Suzuki), a joint venture between JTB Corporation and JCB Corporation, on Web3. In partnership with XANA, a Web 3.0-type metaverse project, J&J announced to own and develop XANA Land and develop a business to support space rental and marketing planning, to revitalize local communities by utilizing the NFT and creating new human flow and interaction in the metaverse. This market is expanding on a global scale.<\/p>\n
The new concept of the Web utilizing blockchain technology, known as \u201cWeb 3.0,\u201d is attracting attention. With the rapid improvement of the communication environment and technological evolution of various devices, the metaverse, NFT, and blockchain domains are expected to have a global market size of approximately 90 trillion yen. They are expected to be a growth industry for the next generation. Along with active discussions, many companies globally are considering business entry and development.<\/p>\n
In addition, the Corona disaster has dealt a significant blow to Japan\u2019s tourism industry and exhausted local economies. The announcement comes amidst growing expectations for the creation of new human flows and exchanges not only in the real world but also in the metaverse and the expansion of trade areas.<\/p>\n
\u25a0 Contents of Business<\/strong><\/p>\n J&J Business Creation, Inc. will own \u201cLAND\u201d on the XANA metaverse and then build a hall that can host large-scale metaverse events, an art gallery, and various spaces that can be used for live events, and provide space rentals to local governments, tourism businesses, corporations, educational institutions, etc., as well as provide strategic support for planning in the utilization of the XANA metaverse. In addition, the company will provide strategic planning support for utilizing the metaverse. It will utilize the characteristics of NFT, such as its non-replacement, uniqueness, and proof of ownership, to not only build VR spaces under the theme of contributing to the local community but also solve local issues and develop new solutions through collaboration with NFT.<\/p>\n J&J Business Creation has already developed and sold \u201cAstroboy x Japan NFT,\u201d a series of local NFT trading cards featuring Astroboy, a famous Japanese character, in collaboration with NOBORDER.z and tourist attractions and resources throughout Japan. The first series of cards, Which tied up with Tottori Prefecture, attracted a considerable amount of attention worldwide with a rush of purchase requests from approximately 90 countries, and the cards sold out on the same day.<\/p>\n NOBORDER.z\u2019s global marketing network, Web 3.0 business know-how, blockchain, AI, XR technology, J&J Business Creation\u2019s business development know-how in the tourism field, and JTB\u2019s network of local governments, corporations, sports organizations, schools, etc. We will work to contribute to the local economy and tourism industry by communicating the attractiveness of each region of Japan to the world through synergies.<\/p>\n \u25a0 Regarding XANA Land<\/strong><\/p>\n