Fusion of Japan’s Largest Urban Sports Event and Metaverse
J&J Business Creation Corporation, a joint venture between JTB Corporation and JCB Corporation, which announced its collaboration with XANA and acquisition of LAND in October 2022, will host one of Japan’s largest urban sports festivals, YOKOHAMA URBAN SPORTS at the Yokohama Red Brick Warehouse (“YUSF”). YOKOHAMA URBAN SPORTS FESTIVAL 2023 (hereinafter referred to as “YUSF”), the official event, will be held at the urban sports space “ZONE-X” in the world of J&J Business Creation built on the XANA Metaverse.
Engaging Metaverse Experience
YUSF2023’s Metaverse Zone recreates various sports stages like breakdance, parkour, and skateboarding in a 3D virtual setting. The project is in collaboration with FINE PLAY, Japan’s prominent action sports and street culture magazine. Participants can immerse themselves in archived images, highlight videos from the previous YUSF2022, and special interview videos with renowned athletes, all within the Metaverse.
YOKOHAMA URBAN SPORTS FESTIVAL 2023 HP
https://yusf.jp
■ How to Participate
Please refer to the following page on the official website of the event.
https://yusf.jp/zonex
■ ZONE-X special site (in FINEPLAY)
https://fineplay.me/zonex
▼Metaverse Event Info
| Event Venue | XANA App (ZONE-X area) |
| Date | July 25, 2023 (Tue) – August 8, 2023 (Tue) |
| Download app | https://xana.net/blog/xana-metaverse-mobile-app-download-information/ |
▼Physical Event Info
| Event Name | YOKOHAMA URBAN SPORTS FESTIVAL 2023 (abbreviated as YUSF) |
| Venue | Yokohama Red Brick Warehouse Event Plaza (1-1 Shinko, Naka-ku, Yokohama City, Kanagawa Prefecture) |
| Access | https://www.yokohama-akarenga.jp/access/ |
| Date & Time | (Sat), July 29 and (Sun), July 30, 2023, 11:00 – 20:00 (scheduled) on both days *Will be canceled in case of rain |
| Admission | Free |
| Expected visitors | 50,000 (tentative) |
| Organizer | YOKOHAMA URBAN SPORTS FESTIVAL 2023 Executive Committee |
Join the Excitement of YUSF2023
Don’t miss this unique opportunity to experience the thrilling blend of physical and digital realms at the YUSF2023. Whether in person or via the XANA Metaverse, immerse yourself in the dynamic world of urban sports. Be a part of this innovative event – download the XANA app or visit the venue to join the fun!
