Animoca Brands Japan, XANA LLC, and BreakingDown enter into partnership
XANA LLC (hereinafter “XANA”), provider of the Web 3.0 metaverse “XANA”, is pleased to announce that it has signed a partnership with Animoca Brands Inc. (hereinafter “Animoca Brands Japan”), a strategic subsidiary of Animoca Brands Corporation Limited (hereinafter “Animoca Brands”), to support global expansion. Under this partnership, XANA will globally expand the Web 3.0 game “XANA BreakingDown (tentative title)”, a collaboration with the popular fighting event BreakingDown.
BreakingDown is the most popular martial arts event in Japan right now, where fighters from various backgrounds compete and the winner is decided in one-minute rounds. Launched in 2021 by mixed martial artist, businessman, and popular YouTuber Mikuru Asakura, the event’s unprecedented style has attracted attention and it has quickly grown into an entertainment with many fans. It also broadcasts videos of auditions, pre-tournament press conferences, match broadcasts, and behind-the-scenes footage, and is an extremely popular content with the highest number of views among domestic YouTube programs.
Animoca Brands Japan serves as a gateway connecting Japan with the rest of the world, and supports the global expansion of Japanese intellectual property and content (IP) in the Web3 field, as well as the expansion of overseas projects to Japan, in order to accelerate the mass adoption of Web3. In this initiative, Animoca Brands Japan will utilize its strengths as a subsidiary of Animoca Brands, which has a portfolio of over 540 companies, and the know-how it has cultivated through its business to support the global marketing of the Web3 game “XANA BreakingDown.”
XANA is a next-generation entertainment x fintech platform that integrates Web 3.0, AI, and the metaverse. Anyone can easily create avatars, spaces, and games, and buy and sell assets linked to the real world, providing another world where self-realization and monetization can occur. There are already over 200 implementation cases in various sectors, including listed companies, local governments, and educational institutions.
■ Comments from each company
BreakingDown COO / XANA JAPAN CEO Yuji Mizoguchi
This project, which combines the overwhelming entertainment value of BreakingDown with XANA’s Web3 technology, has been in development and discussion for a long time in preparation for launch. For the past year and a half, we have been pursuing how to elevate the appeal of the unique fighting entertainment of BreakingDown into a Web3 game.
We are confident that our strong partnership with Animoca Brands will help expand the fun of fighting sports and the possibilities of Web3, further accelerating BreakingDown’s global expansion.
Kensuke Amano, Vice President and COO of Animoca Brands Japan
We are pleased to be able to support the Web3 x global expansion of Japan’s largest martial arts event “BreakingDown” as a partner of XANA. Animoca Brands Japan acts as a gateway between Japan and the rest of the world, and supports the global expansion of Japanese intellectual property and content (IP) in the Web3 field, as well as the expansion of overseas projects to Japan, in order to accelerate the mass adoption of Web3. The content of BreakingDown, which is known to many people and has enthusiastic fans, has the potential to accelerate mass adoption.
XANA CEO RIO
After a year and a half of development, the Web3 game “XANA BreakingDown (tentative title)” based on Japan’s biggest content, BreakingDown, is nearing its public release. At this time, we are honored to partner with Animoca Brands, a leader in the Web3 industry, as a partner to support our global expansion.
BreakingDown is a unique form of entertainment that goes beyond the boundaries of martial arts, and is supported by many enthusiastic fans. We have a deep respect for its passion and innovation. In addition, Animoca Brands’ overwhelming global network and track record are essential elements to make this project a success on a global scale.
Through “XANA BreakingDown (tentative title),” we hope to spread the appeal of BreakingDown to the world, while also further expanding the infinite possibilities of Web3 and paving the way to a new future.
■What is the Web3 game “XANA Breaking down”?
This is a Web3 game in collaboration with BreakingDown, one of the largest mixed martial arts events in Japan. It is a new genre of game that combines the excitement of a real match with Web3 games. Currently, the game is in closed alpha and only those who own the XANA x BreakingDown avatar NFT can play the game.
XANA served as the main sponsor of BreakingDown 7.5, 8.5, and 9.5, held in March 2023, and issued and sold the “XANA x BreakingDown Avatar NFT” in collaboration with BreakingDown. The “XANA x BreakingDown Avatar NFT” was so popular that 5,000 units sold out in 10 minutes in the first sale, and 100 units sold out in 1 minute in the second sale. In addition, the company plans to launch the Web 3.0 game “XANA BreakingDown (tentative)” in 2025.
What is BreakingDown?
“BreakingDown” is a new type of mixed martial arts entertainment where fighters with various backgrounds, such as boxing, karate, kudo, judo, Nippon Kempo, sumo, and Systema, compete to determine the strongest in “one minute, one round.” As the name “BreakingDown” implies, which means “continue to break” the stereotypical image of martial arts and fighters, the fighters who aim to rise up fight with all their might in an ultra-short one-minute battle, and the attraction is the unpredictable developments.
The company’s CEO is mixed martial artist Mikuru Asakura, who is also a popular YouTuber with over 3.4 million subscribers (as of October 2024), and mixed martial artist Kai Asakura and mixed martial artist Rikuto Shirakawa serve as special advisors.
BreakingDown Homepage/Official SNS
Official website: https://breakingdown.jp/
Official X: https://twitter.com/breakingdown_jp
Official Instagram: https://www.instagram.com/breakingdown_jp/
Official YouTube: https://www.youtube.com/@BreakingDown_official
Official TikTok: https://www.tiktok.com/discover/BreakingDown
BreakingDown CLUB Official App Download
AppStore: https://apps.apple.com/jp/app/id6443653254
Google Play: https://play.google.com/store/apps/details?id=jp.breakingdown.bdown
About Animoca Brands Japan
Animoca Brands Inc. is a strategic subsidiary of Animoca Brands, a globally acclaimed “Web3” company. It was established in October 2021 with the aim of supporting the global expansion of Japanese intellectual property and content (IP) holders in the “Web3” space. It will provide the NFT launchpad “SORAH by Animoca brands Japan” from June 2024.
Official website: https://www.animocabrands.co.jp/
X: https://twitter.com/Animocabrandskk
SORAH by Animoca Brands Japan: https://sorah-nft.io/
